Experience the world through the lens of art with Van GOgh, the ultimate road trip app designed for the art enthusiast in you. Whether you're a seasoned museum-goer or an aspiring artist, embark on a journey that blends culture, creativity, and adventure. Tailor your road trip to suit your artistic preferences. Indicate your favorite artists and art movements, and let Van GOgh make an itinerary just for you. Van GOgh offers a collection of pre-made trips designed by travel experts. Van Gogh also offers you to create your own journey if you already know exactly where you want to go.
Brand Guide:
Road Trip App Research Presentation:
Personas and Journey Map Research:
Original Process Flow:
Edited Process Flow:
Wireframes:
Revised Wireframes:
Usability Testing Script:
Web
1. Make a road trip from Kutztown to New York
2. How do you see the museums in your route?
3. How do you learn more about a location?
4. How do you add or drop a location?
5. How do you search a location and add it to your wish list?
6. How do you view your saved trips?
7. How do you plan a pre-made trip?
8. How do you get personalized trip results?
9. How do you start a trip?
10. How do you purchase tickets for a trip
App
1. How do you start a trip
2. How do you add stops on the go
3. How do you remove stops on the go?
4. Get access to your tickets
5. Play the game or refuse the game
6. View your saved trips on your phone
7. Go to your next location
User Question feedback:
Updated Wireframes:
Updated Usability Questions:
Web
1. You are going on an art road trip, put in your starting points from PA to NY then start the trip.
2. You are looking to see if there are more options in the area, look at the other museums in the area.
3. How would you add a location? How would you add a location on your Wishlist?
4. You want to know more about a point listed on the map. How do you learn more information about it?
5. How would you see the ticket information?
6. How would you drop that location?
7. View the pre-made trips? How do you see the route of the pre-made trip?
8. How do you get personalized trip results?
9. How do you start a trip?
App
1. Pick one of the trips you have planned
2. How do you start a trip
3. How do you add stops on the go
4. How do you remove stops on the go?
5. Get access to your tickets
6. Go to your next location
Full User Feedback:
Homepage Mockups:
Started Mockup:
Started Mobile Screens:
